Privacy Policy
Last updated: October 30, 2026
In short: you don't need an account to play, and your game progress is saved on your device. The free version shows ads from Google AdMob. If you allow tracking, Google can use your device's advertising identifier to show more relevant ads. Purchases run through Apple and RevenueCat, and leaderboards use Apple Game Center. We don't run our own servers and we don't ask for your name.
This Privacy Policy explains what information Purrfect Blocks ("the app", "we", "us") uses, who receives it, and the choices you have. It covers the iOS app and this website.
Data stored on your device
To make the game work, the app saves the following locally on your device. We don't upload it to our own servers:
- Your scores, best score, levels and Kitten Rescue progress
- Daily challenge results, streaks, quests, achievements, and XP
- Cats you have collected and the cat you picked
- Settings such as sound, haptics, language, and accessibility options
- Whether you've seen certain prompts (notifications, reviews) and whether you own Remove Ads
If you delete the app, this data is deleted with it.
Ads (Google AdMob)
The app shows ads from Google AdMob: an ad between games, and optional reward ads you can choose to watch (for example, to keep playing). When the app loads or shows an ad, Google receives information from your device, such as:
- Your IP address and general location derived from it
- Device and app information (device model, iOS version, language, app version)
- Ad interactions, such as which ads were shown or tapped
- Your device's advertising identifier (IDFA), only if you allow tracking (see below)
Google uses this to show ads, measure them, limit how often you see the same ad, and prevent fraud. When you watch a reward ad, the app also passes a random RevenueCat ID to AdMob so the reward can be checked.
Learn more: How Google uses information from apps that use its services and the Google Privacy Policy.
Tracking permission (App Tracking Transparency)
The first time you open the app, iOS asks whether Purrfect Blocks may track you. If you choose Allow, Google can use your advertising identifier (IDFA) to show ads based on your activity across other companies' apps and websites.
If you choose Ask App Not to Track, the IDFA is not shared and ads are not personalized using it. You'll still see ads, but they may be less relevant. You can change your choice at any time in Settings › Privacy & Security › Tracking.
Purchases (Apple and RevenueCat)
You can buy a one-time "Remove Ads" upgrade, which turns off the ads between games. Payment is handled by Apple; we never see your payment details. We use RevenueCat to process and restore purchases. RevenueCat receives:
- A random ID it creates for your app install (not your name or email)
- Your purchase history in the app and App Store receipt details
- Device and app information, such as IP address, iOS version, and app version
- Basic ad events from the app (ad loaded, shown, or tapped, the ad network, and estimated ad revenue), so we can see how ads perform
RevenueCat also checks reward ads with Google before you get a reward. We can see purchase and ad reports in RevenueCat, tied to the random ID.
Game Center (Apple)
If you're signed in to Game Center, the app sends your best score to the leaderboard and reports your achievement progress. Apple handles this with your Game Center account, and other players may see your Game Center nickname and score on the leaderboard. You can sign out or change your Game Center settings in iOS Settings. Apple's handling of this data is covered by the Apple Privacy Policy.
Fonts (Google Fonts)
The app downloads its fonts from Google Fonts the first time they're needed, then keeps them on your device. Like any web request, this sends your IP address and basic device information to Google. See the Google Privacy Policy.
Notifications, sharing, and reviews
- Reminders are scheduled on your device. If you allow notifications, the app sets daily reminders locally; nothing is sent to a server. You can turn them off in iOS Settings.
- Sharing a result card uses the iOS share sheet. Only what you choose to share is sent, to the app or person you pick.
- Ratings use Apple's review prompt or open the App Store.
Contacting support
Our Support page uses Formspree to deliver messages. If you send one, we receive your email address and message so we can reply. See the Formspree Privacy Policy.
What we don't do
- We don't require an account or ask for your name.
- We don't collect your precise location, contacts, photos, or health data.
- We don't use separate analytics or crash-reporting tools.
- We don't sell your personal information for money.
How long data is kept
- Game data on your device stays until you delete the app.
- Google, RevenueCat, and Apple keep data according to their own policies, linked above. RevenueCat keeps purchase records so purchases can be restored.
- We keep support messages only as long as we need them to help you.
Your choices and rights
- Decline or turn off tracking in Settings › Privacy & Security › Tracking.
- Delete the app to remove all game data stored on your device.
- Ask us to access or delete data linked to you, using the contact form on our Support page. Because we don't know who you are, we may ask for details (such as your purchase date) to find any records held by our service providers.
If you're in the EU or UK
Under the GDPR and UK GDPR, you have the right to access, correct, delete, or move your personal data, to object to or restrict how it's used, and to withdraw consent at any time. We use data to provide the game and purchases you ask for, to show ads that keep the game free (our legitimate interest), and, for tracking, only with the permission you give in the iOS prompt. You can also complain to your local data protection authority. To use your rights, contact us through the Support page.
If you're in California
We don't sell personal information for money. However, letting Google use device identifiers and ad interactions to show ads may count as "selling" or "sharing" personal information for targeted advertising under California law. You can opt out by choosing Ask App Not to Track, or by turning off tracking in Settings › Privacy & Security › Tracking. You can also ask to know or delete personal information through the Support page. We won't treat you differently for using these rights.
Children's privacy
Purrfect Blocks is a general-audience game and is not directed at children under 13. We don't knowingly collect personal information from children, and the app doesn't ask your age, so the ad and purchase services above work the same way for every player. Parents can choose Ask App Not to Track, or turn off "Allow Apps to Request to Track" in iOS Settings, and can use Screen Time to block in-app purchases. If you believe a child has given us personal information, contact us through the Support page and we'll delete it.
Changes to this policy
If the app or this policy changes, we'll update this page and the "Last updated" date at the top.
Contact us
Questions or requests about your privacy? Reach out through the contact form on our Support page.